Black Friday Event banner - Black Friday is coming - 23rd November 2018

The Ernest Jones Black Friday & Cyber Monday Weekend Event 2018: Jewellery & Watches Sale

Make the most of our exclusive Black Friday and Cyber Monday weekend deals at Ernest Jones this November. For a limited time you can find our exquisite collection of fine watches, diamonds and jewellery at great prices.

In our Black Friday deals you can save on luxury and exclusive watch brands, such as TAG Heuer, Gucci, Emporio Armani, Rado, Omega, Dreyfuss & Co and Longines. In fact, with so many watches to choose from, Black Friday is the perfect time to start your Christmas shopping or even just to treat yourself to something special.

If you're looking for an elegant piece of jewellery our Black Friday and Cyber Monday event includes everything from diamond rings to beautiful bracelets and necklaces, so it's the perfect time to make a great saving.

What is Black Friday and Cyber Monday?

Black Friday originates in the United States and dates back to 1952, where it marked the start of the Christmas holiday season or the day after Thanksgiving. Black Friday didn't kick off in the UK until 2010, where a few retailers started offering one day online discounts on all their products.

Today, Black Friday has become a global shopping phenomenon both online and in store and is a key date in the retail calendar.

The first weekday after Black Friday is known as Cyber Monday, which originally started in 2003 and is now famous for being one of the best days of the year for online shopping. Many consumers browse online in search of the best deals to kickstart their Christmas shopping.

When is Black Friday and Cyber Monday in 2018?

This year Black Friday falls on Friday 23rd November and Cyber Monday falls on Monday 27th November.

In the last two years many retailers have extended their Black Friday sales period to stretch an entire week, saving their best deals for the grand finale of Cyber Monday to close their pre-Christmas sale period.