TAG Heuer - New for 2016
New case, new design, new calibre. The latest offering by Swiss watch brand TAG Heuer, the TAG Heuer Carrera Heuer 01, is the start of a brand new collection from the brand. Named the Heuer 01 in honour of the brands founder, Edouard Heuer, this clean and modern design is one that you’ll want on your wrist.
Also a fan is TAG Heuer’s new ambassador, Australian actor Chris Hemsworth. Having starred in the 2013 motor racing film RUSH, in which TAG Heuer was a sponsor, Chris was already familiar with the brand and became an official ambassador late last year. He joins other names such as Tom Brady, Cristiano Ronaldo and Cara Delevingne, and his first international advertising campaign sees him sporting no other than the TAG Heuer Carrera Heuer 01.
Modern and eye-catching, the Heuer 01 sports a skeleton design, both on the front of the case and behind, to fully draw the eye into the mechanism. It is the only 100% Manufacture Chronograph available and has been five years in the making, with continuous improvement and optimisation.
With a case crafted from steel, the Heuer 01 updates the classic TAG Heuer case. Now a modular design with 12 different components, this design opens up a huge range of possibilities for further launches. A perforated rubber black strap finishes the design, for a classic sporty look that is characteristically TAG Heuer.
The Carrera Heuer 01 symbolises the continuity in investment and creativity of TAG Heuer, since its founding in 1860.