Bella Hadid Joins The TAG Heuer Family

This February, the next female face of TAG Heuer was announced at New York Fashion Week. Supermodel Bella Hadid has joined the TAG Heuer family as their newest ambassador.

Bella Hadid saw a successful 2016 and has made a exceptional start to 2017. She was voted ‘model of the year’ in December 2016, and also had the fastest growing fan base of social media followers during the year. Bella has handled her new stratospheric fame with poise and maturity and now at the age of 20 has chosen to work with TAG Heuer, giving the Swiss Watch brand the opportunity to welcome a young fresh face in fashion to the luxury brand.

Bella Hadid

Bella Hadid was announced as the new brand ambassador at a luxurious event held at Equinox, Bond Street, New York. TAG Heuer CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group said at the event:

"I am delighted to welcome Bella into the TAG Heuer family. Having Bella on the team enables me to reconnect TAG Heuer with the Millennial and young generations, and also with the brand's avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare… Thank you for joining us, Bella, welcome to the team!"

TAG Heuer Ladies' Watches

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