Bulova, an American brand, is known for its innovation, craftsmanship and advanced technology. Since 1875, when founder Joseph Bulova opened his store on Maiden Lane in downtown Manhattan, Bulova has remained true to his legacy—mastering the classic art of timekeeping while always embracing the future. A Bulova watch is not only a timepiece; it is a piece of history.
BULOVA PREVIEWS GROUNDBREAKING
WATCH INNOVATION DURING BASELWORLD 2016
Since 1875, Bulova has played by its own rules with an unmatched legacy of historic industry “firsts”. The pinnacle of this legacy was in 1960, with the introduction of Accutron, the world’s first fully electronic watch. This technology played a part in world history - selected by NASA as the timekeeping device to guide its Apollo missions to the Moon. This decade, in a breakthrough moment for timekeeping, Bulova launched Precisionist, powered by the exclusive three-prong quartz Precisionist movement with a 262kHz vibrational frequency – eight times greater than standard watches – accurate to seconds per year.
Today, Bulova continues this legacy with the groundbreaking debut of the world’s first curved chronograph movement, the Bulova CURV. The collection advances technical engineering with a sleek ergonomic design and a slim case previously not achieved in a chronograph movement.
The Bulova CURV is engineered to perfection with a first-ever curved chronograph movement and a high-performance quartz movement that vibrates at 262kHz frequency for precise accuracy. On the outside, Bulova’s applied design technology makes an aerodynamic statement with a refined, contoured simplicity that exactly follows the wrist.
The new 12 piece CURV collection offers a striking series of dress and sports watches. The hero piece, is the touchstones style featuring an exhibition case back and see-through dial with titanium and steel case with a black strap in rugged rubber.
“Bulova understands that staying in the game means staying ahead of the curve… with an innovative mindset that leads from one success to the next,” says Bulova President, Jeffrey Cohen. Bulova CURV reimagines what a watch should be. It is the perfect synthesis of avant-garde thinking, expert craftsmanship and superior quality—the hallmarks of Bulova’s creativity since 1875.
An American legend, it can be said that today Bulova has set a historic new benchmark of excellence for the watch industry.