The story of Links of London began in 1990 with a request for a bespoke pair of fish-shaped cufflinks. Today the collections offer a full range of women�s and men�s jewellery, watches and gifts. Every new season promises innovative designs, �on trend� colours and statement pieces unrivalled in elegance in sophistication.

The timeless designs mix quality and originality with an essential Britishness that� sets Links of London jewellery apart. Their in-house design team works hand-in-hand with some of the finest craftsmen and women to create pieces that stand the test of time.