TUDOR is a Swiss watchmaking brand that offers 100% Swiss made mechanical watches with sophisticated style, proven reliability and an unparalleled relationship between quality and price. The origins of TUDOR date back to 1926, when "The Tudor" was first registered as a brand on behalf of Hans Wilsdorf, founder of Rolex. In 1946, he founded the Montres Tudor SA to produce watches that respect the traditional Rolex philosophy of quality at a more accessible price point. Throughout their history, TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice, the world over. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos and North Flag and has won awards at the Grand Prix d’Horlogerie de Genève three years running. Since 2015, TUDOR has offered high-performance in-house manufacture movements with excellent precision and proven robustness, certified by the Swiss Official Chronometer Testing Institute (COSC).

Tudor is #BornToDare with David Beckham

Tudor is #BornToDare with David Beckham


One of the hardest-working players in the history of the sport, he has inspired generations and the growth of football around the world. Entrepreneur, philanthropist and style icon, his influence on popular culture transcends the pitch. Some are born to follow. Others are #BornToDare

Ernest Jones stores stock Tudor watches