TAG Heuer sports watches
TAG Heuer - Swiss Avant-Garde Since 1860
Ernest Jones is an official TAG Heuer retailer
TAG Heuer
Olympian technology
TAG Heuer is world renowned for sports watches. Following the invention of the Micrograph, which is the first stopwatch accurate to 1/100th of a second, TAG Heuer went on to be the official timekeeper of the Antwerp, Paris and Amsterdam Olympics in the 1920's. This was the beginning of a long and fruitful relationship with sports.
Sporting greats
As a result of perfecting the sports watch TAG Heuer has earned the right to sponsor sporting legends such as Tiger Woods, Lewis Hamilton, Maria Sharapova and Kimi Räikkönen. From early work keeping time at major events, TAG Heuer has become one of the world's defining sports brands for ladies and men.
Ambassadors
Great sportsmen and women over the years have become ambassadors for TAG Heuer, offering their advice and experience to allow TAG Heuer to innovate and produce the finest sports watches available. Watches such as the TAG Heuer CARRERA and Aquaracer are the culmination of almost 150 years of invention and development.