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Ernest Jones buyer's guides
Helping you buy with confidence
At Ernest Jones we know that jewellery and watches are important purchases and you want to be sure you've made the right choice. So, so start by reading our comprehensive buyer's guides – they'll tell you everything you need to know before you buy and allow you to make your purchase with complete confidence.
Diamond buyer's guide
A piece of diamond jewellery is an exciting and emotional purchase. You are buying something that will last forever, something that's unique, so you want to take the time to find the diamond jewellery that's just right for you. Our diamond buyer's guide gives you all the advice you need from helping you understand the 4 Cs – colour, clarity, carat and cut – and the different diamond shapes available to showing you the best way to clean your diamond and keep it as its brilliant best.
Read our diamond buyer's guide
Watch buyer's guide
Gone are the days when you would buy a watch simply to tell the time. Today's watches use increasingly sophisticated technology and watch brands are constantly updating their collections with innovative designs and new styles. There is a wealth of information to consider before you buy from which movement is best for you to which functions you need. Our watch buyer's guide helps you understand the basics to ensure that you buy the watch that's perfect for your lifestyle.
Birthstone guide
Every month has a birthstone attributed to it – from January with its rich garnet to December with its exotic turquoise. Whether or not you believe in the spiritual aspect of birthstones, jewellery set with a birthstone is a thoughtful and fun gift for birthdays, anniversaries, Christmas or any occasion. Our birthstone guide shows you which stone is right for the person you're buying for and gives you the characteristics, properties and the fascinating legends associated with each.
The Leo Diamond Guide
Handcrafted by Leo Schachter, and available only at Ernest Jones, the Leo Diamond forms the stunning centrepiece of an exquisite collection of jewellery. The Leo Diamond is visibly brighter than conventional diamonds and is the first diamond to be independently certified for its superior brilliance. Find out what makes the Leo Diamond so special.