Our Diamond Expertise

At Ernest Jones we understand that purchasing a diamond can be an emotional investment as well as a financial one. We have over 60 years of experience in delivering expertise in diamond jewellery, so you can trust and feel confident that you have come to the right jewellers. As part of the world's largest specialist jewellers we will be able to go through the characteristics of each and every diamond and guide you in choosing the piece of diamond jewellery that's perfect for you.

For diamond expertise, find your local Ernest Jones store using our Store Finder. If you want that extra peace of mind a certificated diamond is just the thing. Every certificated diamond comes complete with a Jewellery Identification Report from the International Gemmological Institute, an internationally-recognised grading laboratory. This report contains an account of the diamond and assures its colour, clarity, carat weight and cut.

At Ernest Jones, we offer a range of services to guarantee that you are confident with your diamond purchase. Your diamond is secured against any flaws in craftsmanship for 10 years. *Your legal rights are not affected. If you have a Diamond Privilege Card we will give you a lifetime promise to clean and inspect your diamond engagement ring annually for free at any Ernest Jones store.

If you do change your mind, you can return your diamond jewellery within 30 days for a full refund or an exchange.

We offer Platinum Cover jewellery insurance which ensures your precious purchase is repaired or replaced following accidental damage or theft. Jewellery insurance is available only on purchases made in-store. Ernest Jones is an agent for Assurant General Insurance Limited. Use our valuation service and have your jewellery valued by a fully qualified National Association of Goldmiths valuer for insurance purposes.

Diamond care

To avoid dulling your diamond's optimum fire and natural brilliance, it is best to remove any jewellery when using skin oils, soaps and cosmetics. The best way to keep your diamond jewellery looking pristine is to occasionally polish it gently with a soft, dry jewellery cloth.

Although diamonds are very durable, we recommend removing your diamond jewellery when carrying out strenuous work or activities to avoid it being chipped by a hard knock. To avoid tiny scratches, it is advisable to store your diamond jewellery in separate pouches from other diamonds and jewellery.

It is also important to ensure that your diamond does not come into contact with chlorine bleach as this can damage the setting. Visit your local Ernest Jones store annually to have your diamond jewellery checked for weakened or bent claws.

Our diamond sources

The source of our diamonds is an issue we take very seriously. You can be confident that concrete and comprehensive measures are taken to ensure the products we sell do not include conflict diamonds.

We require all our trade suppliers of diamonds and diamond jewellery to provide us with a warranty that they do not supply us with conflict diamonds.

TO FIND OUT MORE VISIT OUR PRODUCT SOURCING POLICY