An introduction from our Senior Diamond Buyer

Diamond Buyer's Guide

When it comes to expressing emotions, no gem says it more powerfully than a diamond. The tradition of a man giving a woman a diamond ring as a promise of marriage began in the Middle Ages, when the Holy Roman Emperor Maximilian I gave Mary of Burgundy a gold ring set with a diamond as a token of love. Today, diamond jewellery is used to celebrate other occasions, such as anniversaries, the birth of a child, or simply 'just because'.

60 years of experience

With over 60 years of experience, we know that buying a piece of diamond jewellery is exciting, but there's a lot to think to about. With this buyer's guide, we will help you to understand diamonds and appreciate their mystique and value.

Advice, guidance and information

In the guide you will find practical advice on buying the right diamond for you, understanding the 4 Cs - colour, clarity, carat and cut - and discover how diamonds are formed. You will also find an overview of the history and traditions associated with diamonds and find out more about the different styles of diamond jewellery that are available to you at Ernest Jones.

Perfect confidence forever

We want you to be fully confident that you've made the right choice, in the right style and at the right price. It's important that the diamond you choose is perfect for the person you're giving it to. After all, they're both unique. We hope that you enjoy this diamond buyer's guide and if you need any further advice on buying diamond jewellery, do not hesitate to contact one of our trained experts in your local Ernest Jones store or email our customer service team.