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Ernest Jones - The Diamond & Watch Specialist
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Our diamond expert

  • Diamond advice
  • Allure of diamonds
    • What is a diamond?
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Consult our diamond expert and buy with confidence

When it comes to expressing emotions, no gem says it more powerfully than a diamond. The tradition of a man giving a woman a diamond ring as a promise of marriage began in the Middle Ages, when Holy Roman Emperor Maximilian I gave Mary of Burgundy a gold ring set with a diamond as a token of love.

"There's no greater expression of your love than giving a diamond"

This royal tradition has spread over the centuries and the giving of a diamond ring and over time has become as much of a milestone as the engagement itself. Today, diamonds are used to celebrate other occasions - anniversaries, the birth of a child - or simply 'just because'.

It's important that the diamond you choose is just right for the person you're giving it to. After all, they're both unique. And you're buying something that will last forever.

We have over 50 years' expertise in diamonds and we love them as much as you do. We also know that, while buying a diamond is exciting, there's a lot to think about. We'll help you understand diamonds and appreciate their charms. And we'll give you practical advice so you'll be fully confident that you've made the right choice.

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