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Ernest Jones - The Diamond & Watch Specialist
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Our diamond expert

  • Diamond advice
  • Allure of diamonds
    • What is a diamond?
    • The magic of diamonds
  • Choosing a diamond
  • Introducing the 4 Cs
  • Colour
  • Clarity
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  • Buy with confidence
    • The 5th C
    • Certificated diamonds
  • At its brilliant best
    • Our diamond service
    • Caring for your diamond
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  • Conflict diamonds

Buy with confidence

The 5th C

A diamond is an emotional and financial investment so it's important to find a jeweller you trust and feel comfortable with, one who will take time to go through the characteristics of each and every diamond. Ernest Jones is part of the world's largest specialist jeweller and has over 50 year's experience, so you can be confident that we'll give you all the guidance you need to choose the piece of diamond jewellery that's perfect for you.

Certificated diamonds

For extra peace of mind when you're buying a diamond, choose one that is certificated. Every certificated diamond comes complete with a Jewellery Identification Report from the International Gemmological Institute, an internationally-recognised grading laboratory. This report contains a description of the diamond and guarantees its colour, clarity, carat weight and cut.

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