Expertly handcrafted by the most skilled watch craftsman - Swiss made watches

Swiss Made Watches

If you are looking to buy a new watch, you will notice how many brands are stating that their watches are 'Swiss Made'.

Switzerland was involved with watchmaking from the beginning of watch design; they earned a reputation for making luxury watches as early as around the 16th Century and set a standard for quality.

Swiss inventors helped move along the history of the watch, with vast input into automatic or self-winding watches. In the 20th Century, Switzerland had particular involvement in innovating and driving new watch technology. The first electronic quartz watches were developed in Switzerland in the 1960s. Swiss Made watches have a reputation for being of the highest quality and watches with this label must meet certain standards according to Swiss Law.

Today some of the top watch brands are Swiss Made including Breitling, Longines, Omega and Heuer. We work closely with these and other watch brands who can flaunt the Swiss Made label to bring you their desirable watch collections.


Breitling design and manufacture luxury watches to an extraordinary standard. The family business is one of the few companies to construct its own mechanical chronograph movement.

Breitling has had a key input in the technical development of this complication and have revolutionised traditional movement assembly by developing an industrial production-chain system. In the brands constant search for innovation, Breitling is the world's only major watch brand to submit all their movements to the difficult precision tests of the Swiss Official Chronometer Testing Institute.

In addition, all Breitling's electronic models are equipped with SuperQuartz™ movements that are impressively ten times more accurate than the standard quartz equivalents.


With over 180 year's experience, the famous watch maker Longines can boast a technical expertise born of tradition, elegance and performance. Longines has been the timekeeper for world championships in sport and a partner of international sports federations.


The Omega Co-Axial escapement re-defined the traditional mechanical movement, which had previously remained unchanged for some 250 years. The Omega Co-Axial escapement delivers reduced sliding friction by transmitting energy using lateral impulses, meaning greater mechanical efficiency and outstanding chronometric performance over time.

TAG Heuer

Founded in Saint-Imier in 1860 by Edouard Heuer, Tag Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watch making and one of its most innovative brands, Heuer has built on its active commitment in the sports world to create the most accurate timing instruments in the world. Heuers constantly evolving watch collections are sought after by man and women worldwide.

Other 'Swiss Made' watch brands include: