White gold jewellery

White gold jewellery has been fashionable since the early 1920s and has since become one of the most sought after gold colours used in the UK.

White gold is created by mixing yellow gold with copper, zinc, nickel or palladium; creating the white colour it is known for. White gold is often favoured for use in bracelets, necklaces, rings and pendants.

At Ernest Jones, we have a wide variety of white gold jewellery for both men and women. If you're thinking of buying vintage inspired jewellery, white gold is perhaps the perfect metal to complement sparkling gemstones, especially diamonds. However white gold can also deliver a modern contemporary look and is used in fashion jewellery by top designers such as Gucci and Loves Embrace.


As with all precious metals, white gold jewellery will carry a hallmark declaring its quality and authenticity.

Caring for white gold

At Ernest Jones we can re-plate your old or tarnished white gold jewellery, just ask in store. We also stock a wide range of easy to use cleaning products that include sprays and wipes. Regular polishing with a soft cloth will keep your gold pristine. Make sure that you store gold jewellery separately from other jewellery to avoid discolouring.