Chanel New J12 Watch

Discover Style with the New CHANEL J12 Watch

The CHANEL J12 has been relaunched for its 20th anniversary and fitted with a Swiss-made movement that’s exclusive to the French fashion house.

5th August 2019 Ernest Jones - Editor

CHANEL has a global reputation for chic tailoring and classic French elegance. Its watch collection is no exception; the iconic CHANEL Première has a sleek rectangular case and a unique bracelet strap, while the CHANEL BOY.FRIEND has an androgynous aesthetic with tweed strap options.

This air of sophistication is given a sporty twist in the CHANEL J12 watch collection, which has been relaunched for 2019 with a Swiss-made automatic movement: the CHANEL Calibre 12.1.

The very first CHANEL J12 timepiece was launched 20-years ago, drawing inspiration from the silhouettes of racing yachts on the water. To celebrate two decades of style, the heart of the J12 has been reinvented by Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, with a Swiss-made self-winding movement that has been crafted exclusively for CHANEL and is visible through an open sapphire crystal caseback. This movement has an impressive 70-hour power reserve and is water resistant up to 200 metres.

The outer look-and-feel of the watch has been carefully preserved with only slight edits, making this CHANEL J12 automatic a stylish companion for every second. The 38mm case and bracelet strap of the CHANEL J12 is made of highly polished ceramic in either brilliant black or intense white, which is matched with a lacquered dial - a specialism of the French Maison. This long-lasting ceramic material has a beautiful shine and highly resistant nature, making it the ideal choice for everyday wear.

The updated CHANEL J12 has a larger, more open dial, complete with redesigned ceramic Arabic numerals, an inner chapter ring, a more refined crown, and a steel uni-directional rotating bezel. As with every aspect of CHANEL, the choice of black or white can be traced back to the brand’s legendary founder, Gabrielle “Coco” Chanel. The CHANEL J12 Ladies’ Black Ceramic watch reflects the iconic colour of Mademoiselle CHANEL’s universe, while the CHANEL J12 Ladies’ White Ceramic watch is the perfect brightening balance. Together, they are the ideal monochrome pairing for day and night, work and play.

For those who adore the brilliance of diamonds, the CHANEL J12 Diamonds watch has sparkling diamond indexes, which look just as radiant in black ceramic as they do in white ceramic.

This new and improved J12 watch has all the merits of a Swiss-made automatic timepiece, but with a design that could only come from the chic, Parisian mind of CHANEL.