Ernest Jones store

Ernest Jones Reimagined: Discover The New Home Of Luxury

Ernest Jones – but not as you know it. Britain’s favourite jeweller has undergone a transformation to reveal an elevated appearance and experience that you’ll no doubt enjoy. From a new look to new brands and services, a world of wonder awaits you.

11 April 2022 Editor - Ernest Jones

As part of our commitment to delivering the very best in craft and class, we’re delighted to introduce our new stores in Trafford, Belfast, Thurrock, Southampton and Swansea and we can’t wait to welcome you.

Kick-starting a successful chapter in our history, the reimagining of our stores serves as the perfect way for customers to celebrate their story in style. From our carefully curated edit of the finest jewellery and luxury timepieces to enjoying browsing in the warm, welcome ambience of our stores, we want to make sure your Ernest Jones experience is fulfilling in every way.

So just what can you expect to see?

Designated salons

Whether it’s an investment piece for yourself or the engagement ring of your loved one’s dreams, such incredibly important purchases require the necessary time and space needed to help you come to a decision. That’s why we’ve created allocated areas for you to explore at your heart’s content. With soft lighting, easier-to-navigate sections and designated salons for the many different iconic brands we sell, shopping at our stores will certainly be more effortless and enjoyable.

What’s more, you can sit down and relax in our plush booths, while our friendly team of experts showcase a selection of the finest watches and jewellery pieces for you to browse at your leisure.

Personalised shopping

Often – for no valid reason at all – customers feel embarrassed to ask questions. No matter how big or small, we consider all questions important, which is why you can take advantage of our personalised shopping service so we can tend to all of your queries.

Whether you’re after a particular item, want advice regarding the perfect wedding ring or would simply benefit from receiving advice, information, and knowledge that our friendly in-store experts are happy to give, revel in the delights of a shopping experience tailored exactly to your needs.

Equally, you can also make the most of our virtual appointments where you can speak to our experts online while sat in the comfort of your own home.

For You, By You – The Design Bar

Just as the name suggests, this experience is all about putting you – the customer – at the heart of your creation. Available exclusively in store at the Design Bar, we offer two different services allowing you to either create a completely bespoke piece or design and create a ring based on a selection of options.

Bespoke Jewellery

Let’s bring your dream to life. Whether it’s turning a sketch into an exquisite reality or the restoration of a treasured family heirloom, to just about anything else you can imagine, the final piece is created for you, by you. Available exclusively in store, with this service you can expect to receive your expertly handcrafted piece of jewellery within four to six weeks of placing your order.

Design and Create a Ring

We’re here to help you at every step of your journey, which is why we want to make sure your proposal is every bit as wonderful as it should be. With this design experience, you can build the ideal engagement ring by selecting a stone, cut, style, setting and budget​ to show your significant other just how well you know them. Available in store where you can pick the ring components to create your unique design, the service is also available online via our new digital tool.

Engraving with Ernest

Embrace the art of personalised perfection. From initials to a special date or a secret that only you and a special someone know, make the most of our complimentary engraving service that allows you to customise your jewellery. A charming way to lend a loving touch to gifting, you can take advantage of this service in store when you buy an engravable product, or create a piece or build a ring through our For You, By You bespoke design experience.

Repairs and Restorations

Whether new life needs breathing into old favourites or you’d simply like us to bring back the sparkle, our master craftspeople relish the challenge of restoring watches and jewellery items back to their former glory.

We offer a host of different services as part of our repairs and restorations including refurbishing cherished timepieces, fixing or adjusting jewellery findings, or sourcing like-for-like stones for beloved items such as engagement rings etc. You can also get your watch battery replaced in store or bring in jewellery for a quick polish to restore its resplendence.

Simply pop into store or book an appointment and our team of experts will be able to guide you on what can be done to repair and fix your treasured pieces.

A world of wonder awaits you at Ernest Jones

From putting the creativity into your hands to the exemplary craftsmanship of the array of prestigious brands we’re proud to partner with – along with click & collect and much more – immerse yourself in a fascinating new shopping experience at your favourite jeweller. Over the next 12 months, step foot into a host of reimagined stores across the country that showcase the luxury you know and expect from Ernest Jones.