Tissot Official Timekeeper Of Tour de France

Tissot Tour de France Special Edition Watch

Cycling is a sport of endurance and speed that touches many people, from those looking for a healthy and environmentally friendly way to travel, to enthusiasts all the way to professionals. This is one of the reasons Tissot has been involved in the world of cycling for over 50 years.

The begging of July marks the start of the Tour de France, the oldest and generally considered one of the most prestigious cycling events by fans and riders alike, for which Tissot is the Official Timekeeper. To celebrate the event the brand, inspired by discipline, dedicated their new special edition T Race watch. The watch has an unmistakeably athletic design and bears the yellow and black colours of the race, with its official logo engraved on the caseback.

2 time stage winner of Tour de France Steve Cummings wearing a Tissot watch

Tissot had also the privilege to speak with the two-time Tour stage winner, Steve Cummings ahead of this year’s race. The athlete, often described as an opportunist, is the type of rider who seems to have an innate sense of the right time to attack. These decisions are made in an instant, at a critical turning point in the race, so when Cummings was asked what the importance of time was, he commented; “Crucial. Our sport often comes down to seconds after three weeks’ racing. Time trials obviously are also referred to as ‘the race against the clock’, so quite simply the quickest to go from start to finish wins. In track cycling these margins break down into hundreds and thousandths of a second.”

Tissot T-Bike Tour de France Men's Stainless Steel Watch

In an event where every second counts, relying on a high-quality timekeeper is essential so the new Tissot T-Race Cycling Tour de France Special Edition has a fitting aerodynamic and ergonomic design. The large hands make time precise and easy to read. It has a sporty dial with three counters on a black tar effect background, illustrating the roads. Details of the bicycles, such as the fork in the frame, are reflected in the bracelet and lugs, while the outside of the dial and the tachymeter bezel represent the wheel, that is set on a carbon ring. Features go all the way to brake levers integrated in the pushers and the cassette on the caseback and on the crown. The back of the bracelet reminds us of the chain. It’s time to grab your bike, your watch and be on your way!

Find out more about the Tissot Tour de France watch here. You can buy this watch online or instore at Ernest Jones.