Serena Wiliams

Serena Williams Jewelry: It’s Your Turn to Play

Encouraging you to discover the icon within you, tennis superstar Serena Williams brings her winning touch to jewellery. A tribute to the strength and beauty of women around the world, Serena Williams Jewelry is both inspiring and a statement of exquisite taste.

23 November 2021 Editor - Ernest Jones

As the world knows, Serena Williams is more than a record-smashing, boundary-breaking tennis champion. Her achievements, on and off the court, make her one of the most recognisable names and faces in the world.

Multifaceted. Creative. Iconic. Serena is a wife, mother, fashion designer, and entrepreneur.

Channel your inner superstar

A Vogue cover star several times over, Serena is both a fashion icon and designer in her own right with her S by Serena clothing label launched in 2018. Her eponymous jewellery line, launched in 2019, was a logical next step for a woman who has a passion for fine jewellery.

My jewelry is a beautiful celebration of the strong women in my life and around the world. My designs inspire people to love themselves, believe in themselves, and, of course, treat themselves.”

Serena Williams Jewelry – exclusively available at Ernest Jones – is a collection of over 60 rings, necklaces, earrings, and bracelets. Imagined in 9ct gold or sterling silver embellished with diamonds, each piece captures her spirit, strength, and incredible sense of what women love to wear. From powerful words of affirmation to designs showcasing the iconic ‘S’ from Serena’s signature, this chic collection radiates sparkling style — like Serena herself.

Beautiful inside and out

The best materials have been used to create every Serena Williams Jewelry piece, and the superb craftsmanship is evident. Using ethically-sourced, conflict-free natural diamonds that help support local mining communities, this collection is beautiful inside and out – something Serena is truly proud of. Whether worn solo or layered, the look is pure sparkle.

Emphasising both Serena Williams Jewelry and Ernest Jones’ commitment to responsibility is the fact that each piece has been crafted in a facility certified by the Responsible Jewelry Council. Both brands adhere to the highest standards for healthy and safety, labour and human rights, and environmental sustainability, so you can look great and feel great about wearing these jewels.

The perfect match

Serena Williams Jewelry is available to purchase at Ernest Jones in store and online from November 17th, 2021. Presented in a variety of finishes and ranging from £125 - £9,999 in price, each show-stopping piece will inspire you to “channel your inner Serena.”