The story of Links of London began in 1990 with a request for a bespoke pair of fish-shaped cufflinks. Today the collections offer a full range of women's and men's jewellery, watches and gifts. Every new season promises innovative designs, "on trend" colours and statement pieces unrivalled in elegance in sophistication.

The timeless designs mix quality and originality with an essential Britishness that" sets Links of London jewellery apart. Their in-house design team works hand-in-hand with some of the finest craftsmen and women to create pieces that stand the test of time.