The story of Links of London began in 1990 with a request for a bespoke pair of fish-shaped cufflinks. Today the collections offer a full range of women's and men's jewellery, watches and gifts. Every new season promises innovative designs, "on trend" colours and statement pieces unrivalled in elegance in sophistication.

The Links of London Wholehearted collection is a celebration of love, in all its myriad forms. Combining simplicity with considered details, minimalism with symbolism, the Wholehearted collection is as contemporary as it is enduring, as meaningful as it is stylish. Wholehearted includes the Open Heart and Endless Hearts, both in sterling silver, 18ct gold vermeil, and semi-precious stones, and Diamond Heart, crafted from 14ct gold and diamonds.