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Supporting CLIC Sargent

Ernest Jones is proud to support CLIC Sargent, the UK’s leading charity for children and young people with cancer, and their families.

Four-year-old Seb is helping CLIC Sargent to promote the sale of Barnaby, the CLIC Sargent bear, a new soft toy priced at £9.99 that can be bought at Ernest Jones stores across the UK.

Proceeds made from the sale of Barnaby, the 4th annual cuddly toy from the incredible partnership, will be donated once again to CLIC Sargent. The sale of just five Barnaby bears could pay for a CLIC Sargent Play Specialist’s time for one hour, so that they can help a child prepare for and cope with treatment, by using models, toys and photos to explain what will happen.

Seb has been supported by CLIC Sargent and his mum told us: “The support from CLIC Sargent was amazing, they were just always there and they had me in tears every time because they were so lovely. Everyone at CLIC Sargent has the time for you.”

To pick up your own CLIC Sargent bear, pop in to your local Ernest Jones store.

More about CLIC Sargent

CLIC Sargent is the UK’s leading cancer charity for children, young people and their families. When cancer strikes young lives CLIC Sargent helps families limit the damage cancer causes beyond their health.

Cancer doesn’t discriminate. Today, 11 more children and young people will hear the devastating news that they have cancer. From diagnosis, CLIC Sargent’s specialist care teams will step in, ready to help, support and guide. They will provide a specialist package of support tailored to each young cancer patient and family.

CLIC Sargent fights tirelessly for children and young people with cancer, often when they feel they can’t. They do this individually, locally and nationally, so that they can focus on the important things, like getting well. And if the worst happens, they will work with bereaved families to get them support, to help them cope with their emotional pain.

Iconic to the fundraising of Ernest Jones is Jasper, the CLIC Sargent Bear, which is sold in stores nationwide.

Jasper, the CLIC Sargent Bear was inspired by the Hickman Line teddy bear that CLIC Sargent Play Specialists use to help children understand the treatment they might need to have for cancer. CLIC Sargent Play Specialists might use toys or models to explain the different types of treatment to help a child reduce any worries they might have.

For every Jasper, the CLIC Sargent Bear bought in Ernest Jones stores all profits will be donated to CLIC Sargent in the UK and Barretstown in Ireland. The sale of five Jasper the Bear could pay for one hour of a CLIC Sargent Play Specialist’s time to help a children prepare for and cope with treatment.

For more information on CLIC Sargent visit