Since 1860, the Swiss watchmaker; TAG Heuer have built a rich heritage based on pushing boundaries, breaking rules, and facing down every challenge. For over 150 years TAG Heuer have broken down the conventions of Swiss watchmaking, leading to higher levels of precision and performance.TAG Heuer watches have become highly coveted with their combination of sophisticated style and next-level technology.
 
Never compromise, never stops moving forward, never cracks under pressure.

Latest News

JANUARY 2017 | GENEVA NOVELTIES


TAG Heuer revealed its new 2017 collection at the Geneva Watch Exhibition, a traditional event for the entire timepiece industry, on the shores of Lake Léman.

TAG Heuer Pressure Test

FEBRUARY 2017 | PRESSURE TEST EVENT


Watch Chelsea and Arsenal legends Marcel Desailly and Robert Pirès as they went head to head in the Premier League Pressure Test. In anticipation of the crucial Chelsea vs. Arsenal match, fans of both clubs were invited to take on the challenge.