Diamond care

Diamond Buyer's Guide

Clean diamonds have a beautiful fire and scintillating sparkle. Skin oils, soap and cosmetics can dull your diamond's natural brilliance so it is best to keep them clean.

Keeping your diamonds clean

Here are four ways to clean your diamond yourself:

• Our cleaning promise: if you have a Diamond Privilege card, bring it to any Ernest Jones store for your annual complimentary clean and inspection of your engagement ring.
• Quick dip method: use our recommended liquid jewellery cleaner, available in any Ernest Jones store, to keep your diamond jewellery as brilliant as when you first received it.
• The cold water soak: make a half and half mixture of cold water and household ammonia in a cup. Soak your diamond for 30 minutes. Lift out and use a small soft brush to free any remaining dirt. Dip back into the solution one more time and then pat dry with a lint free cloth.
• The detergent bath: a small bowl of warm suds with any mild liquid detergent. Brush your diamond jewellery gently with a small soft brush in the suds. Rinse thoroughly under water and pat dry with a soft lint free cloth.

Our jewellery cleaning range

We offer a range of cleaning products online for gold and silver jewellery to help you keep your jewellery looking as good as new.

More diamond protection tips

It is important to ensure that your diamond doesn't come into contact with chlorine bleach as it can damage the setting. Don't wear your diamond when doing rough work - even though diamonds are durable, they can be chipped by a hard knock. And don't store your diamond jewellery together as diamonds can scratch each other and other jewellery. Visit your local Ernest Jones store annually to have your diamond jewellery checked for weakened or bent claws.

Enjoy your diamonds

Your diamond is a purchase for a lifetime, so look after it if you want to truly guarantee that it is kept at its brilliant best.