The 4 Cs

The key to a perfect diamond purchase

You need to consider how important each of the 4 Cs is to you to help you find the perfect balance and the highest quality diamond for your budget.

Understanding the 4 Cs

The 4 Cs - colour, clarity, carat and cut - are key when it comes to choosing diamond jewellery, particularly if you are buying a diamond engagement ring. It is the interplay of these characteristics that determines the value, rarity and beauty of your diamond.

Just right for you

For example, you may decide on a diamond with a lower grade colour and less clarity in order to have a stone with a larger carat weight and a really good cut. Understanding the 4 Cs will help you find the diamond ring that's just right for you.