The Ernest Jones Diamond Promise

We understand that buying a diamond is a very special moment and it's our privilege and promise that we're here to help every step of the way. From how our diamonds are sourced to how we help you enjoy them for many years to come, our diamond promise has many facets. Read on to find out more.

2 JUNE 2023 – ERNEST JONES WRITER

We love diamonds and the love they represent.

We know that buying a diamond is a very special moment. Maybe even the most important moment. From birthdays to anniversaries, personal achievements – and your greatest love story, a diamond celebrates life’s most meaningful milestones.

It's our privilege, and our promise, that we're here to help every step of the way. From engagement to eternity and every diamond gift in between, we’re right by your side. Whether it be teaching you about the 4 C’s, talking you through metal options, helping you choose a wedding band, or how to care for your diamonds at home.

From how our diamonds are sourced to how we help you enjoy them for many years to come, our diamond promise has many facets, read on to discover why you should choose Ernest Jones diamonds. 

Responsibly sourced for confidence and trust

As a founding and certified member of the Responsible Jewellery Council, we're proud pioneers of responsibly sourced natural diamonds. Our key diamond suppliers are also RJC-certified members, and we partner with long-standing, trusted suppliers to implement best-practice standards through our Diamond Signet Responsible Sourcing Protocol. 

Image of diamond cluster ring from Ernest Jones
Image of diamond jewellery from Ernest Jones

Exclusive collections designed to inspire you 

We offer a stunning choice of diamond styles, cuts and collections, from exclusive brands like Vera Wang and Le Vian to our own Ernest Jones jewellery. Prized for their rarity and beauty, we're also proud to offer certificated colourless diamonds.

Friendly diamond experts  

Our team of diamond experts offer no-obligation bookable appointments, so you can enjoy learning about diamonds with peace of mind, as we help you find the ring or jewellery that is uniquely suited to you. Coupled with a passion for diamonds, many of our experts have over 15 years of experience meaning their knowledge is second to none. 

Reassuring value at every price point

We’re committed to providing great value at every price point. So, whatever your budget, you can trust that you'll get high-quality pieces that can be enjoyed for years to come. Our in-house quality control team checks and verifies the quality of our diamonds using standards set by GIA, the world's diamond grading authority, and each diamond in our certificated collections has been certified by independent gemmological laboratories that are trusted by insurance providers.

Care and repair services

It's our privilege to help you celebrate life’s special moments. We truly appreciate you choosing Ernest Jones, and we’ll always go above and beyond to make sure your experience with us is second to none. From Celebration Appointments for newly engaged couples to services such as cleaning, polishing, repairs, warranties and valuations, we’re always here to help – because we care.

Image of diamond jewellery from Ernest Jones
Image of eternity rings from Ernest Jones

Book an appointment at Ernest Jones

We’re the insiders that inspire. Like an in-the-know concierge, we have a diamond twinkle in our eye and a welcome in our smile, ready to help you at every stage of your jewellery journey. If you’d like to chat more about our Diamond Promise, visit your local Ernest Jones store or you can book an appointment online.