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Our Responsible Sourcing Journey

Welcome to Ernest Jones, where our Responsible Sourcing Journey is at the heart of everything we do. As a brand, we are deeply committed to responsible diamond sourcing, ensuring that every engagement ring and fine jewelry piece in our collection is ethically and sustainably sourced. Our global suppliers work hand in hand with us to maintain the highest standards of integrity, giving our customers peace of mind while cherishing these special moments. Discover the perfect engagement ring, knowing it comes with a story of responsibility and care.

Sourcing Conflict Free Diamonds 

Conflict free diamonds are those that have been sourced and acquired in a way that is respectful of human rights. Through legislation, lengthy processes and transparency in the supply chain, we are helping to successfully stop the flow of conflict diamonds, which are used by rebel movements to finance war and terrorism.

We implement very detailed policies to ensure transparency with all our suppliers when it comes to diamond sourcing. This includes all diamonds whether they are loose, rough or polished, as well as diamonds set into finished jewellery.

Our Responsible Sourcing Journey

In 2000, we became a founding member of the World Diamond Council (WDC) and have since been striving to maintain better standards in the diamond sourcing industry. From launching global events and educating suppliers on the risks of undisclosed laboratory-grown diamonds to launching a public website to facilitate compliance, we constantly aim to educate, train and improve the industry as a whole.

We developed the SRSP – Signet Responsible Sourcing Protocol – a set of rigorous, best practice sourcing standards to ensure our supply chain is free of any contribution to conflict or human rights abuses. Our SRSP goes beyond the legal requirements and is a process of continuous improvement.

More recently, in 2020 we celebrated the 15-year anniversary of the Responsible Jewellery Council with the launch of the Sustainable Development Goal Taskforce, and in 2021 we joined this taskforce as well as joining the UN Global Compact – the world’s largest corporate sustainability initiative tackling human rights, labour, anti-corruption and environmental issues.

The Kimberley Process

Founded in 2002, the Kimberley Process is an international certification scheme that regulates the commercial sale of diamonds. It forms part of the Clean Diamonds Trade Act (CDTA), which requires all imported diamonds to have a Kimberley Process certificate, helping to reduce the flow of conflict diamonds.

The Kimberley Process relies on the contributions of its participants in 82 international countries and offers a set of minimum requirements that each participant must meet. It is underpinned by the United Nations mandate and is backed by the leading civil organisations.

Our Due Diligence

As part of our ongoing efforts to ensure responsible diamond sourcing, we adhere to a five-step guidance process to ensure due diligence is practiced from conflict-affected and high-risk areas.

The steps include establishing strong company management systems, identifying risks in the supply chain, implementing strategies to respond to the risks, supporting third-party audits and reporting annually on supply chain due diligence.

Natural Diamond Assurance

As a retailer, we are responsible for sharing accurate information about natural diamonds and laboratory grown diamonds to all our customers. To maintain the integrity of the natural diamond supply chain we launched Project ASSURE, in partnership with De Beers and the Natural Diamond Council, to reassure our customers that the diamonds they are purchasing are of 100% natural origin.

We distinguish between natural diamonds and laboratory grown diamonds using special detection equipment and verification instruments under the ASSURE standard. This gives our customers complete peace of mind and confidence when buying from us.

Our Diamond Warranty

All rough and polished diamonds bought or sold by Ernest Jones include the System of Warranties statement developed by the International Diamond Manufacturers Association, the World Federation of Diamond Bourses and the WDC:

“Any natural diamonds herein supplied have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions and corresponding national laws. The seller hereby guarantees that these natural diamonds are conflict-free and confirms adherence to the WDC SOW Guidelines.”

Learn more

To find out more about our policies and commitment to responsible sourcing, please read our Corporate Citizenship and Sustainability Report here: www.signetjewelers.com/sustainability

Diamond Sourcing FAQ

Our diamond processes and policies are the same for both traceable and non-traceable diamonds, and blockchain technology means you can view the journey of your Origin by Ernest Jones diamond for peace of mind. 

Like all our diamonds, the ones used in Origin by Ernest Jones are conflict-free and responsibly sourced. As the collection trailblazes the way to a more traceable and transparent future, we're proud to be the first UK retailer to bring fully traceable diamonds using state-of-the-art blockchain technology to its high-street stores so you can view the step-by-step journey of your diamond. It is also our first diamond collection that uses recycled platinum or 18ct gold that’s made using 100% renewable energy.  

Yes, as with all certificated products Origin by Ernest Jones is at a higher price point. However, it’s no more expensive than our other certificated diamond rings. 

We have two other collections exclusive to us where you can trace the diamonds used. Every ring from The Diamond Story comes with its own birth certificate that tells the unique journey of where the stone came from. And Arctic Light uses Canadian diamonds, and every piece comes with two certificates authenticating its origin. 

A unique GSI number is engraved on the girdle of the centre stone and inside the shank of each ring. Every Origin by Ernest Jones ring comes with a certificate that records that number and a QR code that shows every step of the diamond’s journey through blockchain technology. 

The fully traceable diamonds in our Origin by Ernest Jones collection come with a documented and verifiable history of their journey from their country of origin. From design, and sourcing of materials, to polishing, cutting, planning and assessing, state-of-the-art tracking technology means you can access your diamond’s digital passport, showing its fully traceable, authenticated journey. The traceability of these diamonds means maintaining transparency and accountability at each stage of their production and distribution. To validate the responsible sourcing and conflict-free nature of the diamonds used in Origin by Ernest Jones, each one comes with a GSI certificate to give you peace of mind and assurance. 

Quality and value are based on the specification of the diamond itself. Traceability is the visibility of the journey, it’s unrelated to quality and value. 

As a founding and certified member of the Responsible Jewellery Council, we're proud pioneers of responsibly sourced natural diamonds. We partner with long-standing, trusted suppliers to implement best-practice standards through The Signet Promise. All our diamonds are responsibly sourced and have third-party certifications, from reputable organisations including the Kimberley Process to validate this. 

We have two other collections exclusive to us where you can trace the diamonds used. Every ring from The Diamond Story comes with its own birth certificate that tells the unique journey of where the stone came from. And Arctic Light uses Canadian diamonds, and every piece comes with two certificates authenticating its origin. 

As a founding and certified member of the Responsible Jewellery Council, we're proud pioneers of responsibly sourced natural diamonds. We partner with long-standing, trusted suppliers to implement best-practice standards through The Signet Promise. All our diamonds are conflict-free and have third-party certifications, from reputable organisations including the Kimberley Process to validate this. 
Rough diamond
diamond ring drawing design
Diamond being set in a ring

No, the Origin by Ernest Jones collection won’t impact the supply or variety of our other diamond collections.  

Yes, every diamond in the Origin by Ernest Jones collection is independently certified by Gemmological Science International (GSI), whose grading standards and consistency are like IGI and GIA, making it a reputable resource for diamond certification.  

The Origin by Ernest Jones is all about the traceability and transparency of its diamonds. Customisation is not a service we offer for this collection for now but is something we’d love to do in the future. 

All our diamonds are responsibly sourced and conflict free and we’re leading the way in traceability and transparency with three collections that are fully traceable and backed by certification and/or state-of-the-art tracking technology. Our continuous efforts to maintain better standards in the industry and our dedication to responsible sourcing means we’re always exploring opportunities and advancing traceability and transparency in all our diamond collections. 

The Origin by Ernest Jones collection will expand into other pieces of recycled platinum and 18ct gold jewellery so you can build your fully traceable diamond collection in time. 

Our existing refund policy applies to any item in the Origin by Ernest Jones collection. You can exchange or return it to us by post free of charge within 30 days and you will be refunded with the payment method you used to place the order. 

While you’re unable to swap your existing non-traceable item for a traceable one, you can always add a fully traceable diamond to your jewellery box with our Origin by Ernest Jones collection. 

Leading the way in traceability and transparency, our Origin by Ernest Jones collection uses state-of-the-art tracking technology that shows where your diamond is mined and traces the steps of its journey. It also records every time the diamond changes hands and crosses borders, as it makes its way to you. Through this blockchain technology, you can access your diamond’s digital passport, showing its fully traceable, authenticated journey whenever you like. 

Exclusive to us and leading the way in trust and transparency, there are many reasons to love Origin by Ernest Jones: 

  • Fully traceable natural diamonds  

  • State-of-the-art blockchain technology traces every step of your diamond's unique journey from its origin – which you can view whenever you like. 

  • Responsibly sourced and conflict-free diamonds 

  • Handcrafted with care   

  • Recycled platinum or 18ct gold made using 100% renewable energy 

  • Recycled packaging 

  • Your item comes with a certificate of authenticity 

  

As a founding and certified member of the Responsible Jewellery Council (RJC), we're proud pioneers of responsibly sourced natural diamonds. Our commitment to traceability and responsible sourcing means always striving to maintain better standards in the industry by partnering with long-standing, trusted suppliers and adhering to rigorous sourcing standards implemented by The Signet Promise. We’re also members of the World Diamond Council (WDC) and part of the UN Global Compact to address human rights, labour, anti-corruption, and environmental issues. 

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