Gc Watches at Ernest Jones

Gc offers quality Swiss Made timepieces for men and women that combine prestigious Swiss watch making know how with fashionable design and premium materials.

Launched in 1997, Gc is a young Swiss brand culminating the visions of Paul Marciano (Guess founder). He founded Gc with the ambition to make another dream a reality: to create a brand for people like himself who aspire to a sophisticated standard of living.

A brand offering timepieces of value and substance with a smart price-conscious approach. A Swiss Made brand, which combines the very best of Swiss quality and precision with remarkable European design that stands out from the crowd.

Gc offers quality Swiss Made timepieces for men and women that combine prestigious Swiss watch making know how with fashionable design and premium materials – a smart blend of glamour and technicality that provides the brand with a unique positioning in the Swiss Made watch industry.

All Gc timepieces are manufactured with the finest materials and luxurious details – from certified diamonds, sapphire crystals, mother-of-pearl dials, high-tech ceramic, 316L stainless steel and exquisite leather straps.

Security features include deployment clasps and a screw-in crown and screw-down case back, for optimal water resistance. The Gc logo figures on the crown, clasp and case back, which also bears the engraved style number of the watch.

Gc Smart Luxury

This artistic photography project, officially launched at Basel 2011, aims to celebrate Moments of Smart Luxury around the world and infuse emotion into the Gc brand in a unique and authentic way.

During two years, over 100 rising stars in their domain were captured on camera by Brazilian-born Photographer Pino Gomes as, accompanied by their chosen Gc timepiece, they lived their Moments of Smart Luxury: moments reflecting individual expressions of joy, emotion and personal achievement.

At the heart of the concept is the focus on creative personalities whose personal luxury is the fact of being able to live their passion through their diverse art forms. Each artist chosen embodies in his or her own way the personality and characteristics of the Gc brand: Ambitious, dynamic, selfassured and proud of their success.

These artists now appear in our 2013 advertising campaign.

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