Since 1860, the Swiss watchmaker; TAG Heuer have built a rich heritage based on pushing boundaries, breaking rules, and facing down every challenge. For over 150 years TAG Heuer have broken down the conventions of Swiss watchmaking, leading to higher levels of precision and performance.TAG Heuer watches have become highly coveted with their combination of sophisticated style and next-level technology.
 
Never compromise, never stops moving forward, never cracks under pressure.

Latest News

JANUARY 2017 | GENEVA NOVELTIES


TAG Heuer revealed its new 2017 collection at the Geneva Watch Exhibition, a traditional event for the entire timepiece industry, on the shores of Lake Léman.

JULY 2017 | TAG HEUER AUTAVIA


The Autavia, the legendary driver's chronograph from the Sixties beloved of collectors, is making a comeback in 2017. Modern yet faithful to its roots, the new generation TAG Heuer Autavia channels the spirit of the golden age of motor racing.