TAG Heuer has always excelled in creating incredibly versatile timepieces with their avant-garde philosophy at the heart of everything they do. The TAG Heuer Carrera shows off their mastery of traditional swiss-design. The Aquaracer series features a mixture of sport-sensibility and colourful designs. The Formula 1 series offers functional timekeeping par excellence. And the Monaco series famous for its squared dial and being worn by celebrities. With the meticulous and precise art of swiss-watchmaking and the combination of an attitude that never cracks under pressure, TAG Heuer keeps itself rooted in the fighting spirit of always moving forward.

Latest News

JANUARY 2017 | GENEVA NOVELTIES


TAG Heuer revealed its new 2017 collection at the Geneva Watch Exhibition, a traditional event for the entire timepiece industry, on the shores of Lake Léman.

JULY 2017 | TAG HEUER AUTAVIA


The Autavia, the legendary driver's chronograph from the Sixties beloved of collectors, is making a comeback in 2017. Modern yet faithful to its roots, the new generation TAG Heuer Autavia channels the spirit of the golden age of motor racing.