Behind The KLEORA Brand: What is Modern Electrum™?

17th SEPTEMBER 2025 - ROSALYN GOMERSALL

Introducing KLEORA; new, exclusive and just landed at Ernest Jones. Find everything you need to know below, including why each piece is crafted from Modern Electrum™ and what makes the brand’s diamonds so different.

If you’re looking for distinctive, timeless and expertly crafted pieces to add to your jewellery collection, you’re in luck. KLEORA has arrived. Coin necklaces, pyramid-shaped studs and star-detailed diamond rings – our latest brand has something for everyone.

Behind the Brand

At the heart of KLEORA lies a story told in seven capsule collections. Whether it’s the smooth lines of Odyssey that echo the fluid movement of the sea's waves, or the nautical, rope-inspired detailing of Contorto, each collection nods to the artistry, mythology and spirit of ancient times.

What is Modern Electrum™?

It’s not only the design of each piece that draws inspiration from ancient Egyptian and Greek heritage, but the craftsmanship, too. KLEORA is beautifully formed from Modern Electrum™, a contemporary reinterpretation of the historic alloy 'Electrum', which was first used in jewellery thousands of years ago – and even worn by Cleopatra herself.

So, what exactly is Modern Electrum™? Created using three precious metals, it artfully combines gold's opulence, silver's shine and the strength of precious palladium. Transforming every KLEORA piece into a wearable treasure that merges luxury with legacy.

Why Choose Modern Electrum™?

Modern Electrum™ bridges the warmth of gold and the cool sophistication of silver, creating a subtle glow that adapts seamlessly to both casual and refined looks. Using three different precious metals makes the exclusive alloy tarnish resistant, affordable and durable. It is also completely nickel and copper-free.

Diamonds That Glow

Among the most mesmerising KLEORA pieces are those set with Canadian fluorescent diamonds, which emit a striking blue glow under UV light, capturing the radiant spirit, energy and spectacular magic of the aurora borealis.

KLEORA: A Jewellery Gift For You – Or Them

Whether you’re buying a piece for yourself or a loved one, rest assured you’ll have your pick of highly stackable designs. Choose from the clean lines of the Linea collection, the modern geometric style of the Pyramid range and everything in between.

Wear the legacy of ancient royalty, perfected for everyday luxury and ready to be cherished for generations.

Discover KLEORA

You can now shop KLEORA in store and online now, with prices ranging from £115 to £550.

Need some more help narrowing down which piece to invest in? Book an appointment with one of our experts for guidance.