Certina and the Sea Turtle Conservancy: Every Minute Counts

Heralding the dawning of a new age where the power to save the beauty and natural riches of the world lies in our hands, Certina is determined to make a positive change. For its 2021 capsule, the brand has created a special edition model to mark its partnership with the Sea Turtle Conservancy.

For every creature that has made its home on this beautiful earth, every moment it lives and breathes is precious – something that revered watchmaker Certina is aware of. Marking the passage of time with its illustrious collection of impeccable timepieces since 1888, the Swiss label is well-versed in precision, reliability and sporting character, but now it's adding responsibility to its roster to inspire you to write the next chapter of our planet's story.

A mission to make a difference: a meeting of two minds

The Sea Turtle Conservancy (STC) is the world’s oldest sea turtle research and conservation group. Founded in 1959, its aim is to ensure the survival of sea turtles through research, education, training, advocacy and protection of the natural habitats upon which they depend. Based in Florida, the organization carries out worldwide programs to conserve and recover sea turtle populations.

In 2017, Certina announced its support for the Sea Turtle Conservancy and its Tour de Turtles project. Certina’s own use of the turtle emblem – a symbol of resilience – dates back to the introduction of its acclaimed DS Concept protection system in 1959 – the same year the Sea Turtle Conservancy was founded.

Show your support in statement fashion

An emblem of the enduring relationship between Certina and the Sea Turtle Conservancy, the DS Action Diver Sea Turtle Conservancy watch is an exquisite choice to emphasise your dedication to this cause. Fusing a conscientious spirit with a sophisticated design, the DS Action Diver Sea Turtle Conservancy watch is a bold choice for adventurers committed to rewriting the narrative and make a move in the right direction.

Not only will this special edition piece spotlight your penchant for superb Swiss craftsmanship, but illustrate your determination and integrity in playing your part in protecting sea turtles, so future generations can witness and revel in their wonder.

Sustainability meets standout style

With the new DS Action Diver Sea Turtle Conservancy edition, Certina has not raised awareness of a meaningful cause, it has raised the standards of high-performance watches. Only pieces that meet the exacting requirements of the ISO 6425 standard can officially be classified as a diver’s watch.

Offering a perfect balance of form and function, the stainless steel bracelet is crowned by a dark blue dial as stunning as the sea, while the unidirectional rotating bezel is embellished with a gold-tone dive time scale and yellow hands that lend a striking contrast to this coveted design . Complete with an embossed turtle logo, the watch is presented in a box constructed from purely recyclable material, poised on top of a cushion made from a blend of bio-cotton and recyclable polyester that asserts Certina’s commitment to environmentally-friendly initiatives.

Deftly designed for the dynamic diver

As meticulous as you would expect from a brand as dedicated to innovative and impeccable craftsmanship as Certina, this diver’s watch is ready to launch into action. Boasting an anti-magnetic Nivachron balance spring and meeting all the requirements specified by ISO standard 6425, the model is also water-resistant to 300 meters, allowing you to witness the joy of sea turtles in the comfort of their territory.

Propelled by Powermatic movement, the watch features a power reserve of up to 80 hours and is ready to go, even if the perfect wave keeps you waiting. Furthermore, the design is built with a mechanism that offers additional flexibility to the foldover clasp; two small pushbuttons enable the wearer to extend the buckle by one or more millimetres, making it ideal for those who prefer to place their watch over the wetsuit or would simply like a little more room at the wrist.

Be the change you want to see in the world

From the way you treat the environment and animals, to the purchases you make, the power is in your hands to rewrite the future and not only make the world a better place for the next generation – but to inspire them and guide the way.

Lead the charge and showcase your credentials as a sports enthusiast, purveyor of impressive style and a role model by putting your passion on your wrist with this superb watch that represents more than just the keeping of time; but your status as a keeper of the planet and everything wonderful – including sea turtles – that reside in it.

To find out more about the Sea Turtle Conservancy and the work it’s doing to preserve and protect the species, visit conserveturtles.org. Discover Certina watches, including the DS Action Diver Sea Turtle Conservancy, at Ernest Jones in-store and online today.