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The Diamond Story

The Diamond Story is a stunning collection of rings designed for that special moment or any notable occasion.

There's so much to discover when you take a closer look at our stunning range. Why not surprise your loved one with a cut diamond ring made from 2/3ct white gold, which showcases a solitaire diamond set within four claws? Either that, or present them with a diamond pear ring that features round cut diamonds situated within a pear-shaped halo. Whatever your choice, it's bound to have the desired effect. Why wait? It's always the right time to indulge your special someone.

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Yes. Diamonds featured in The Diamond Story collection are natural diamonds, formed over billions of years beneath the Earth’s surface. Each stone is unique, making it a traditional and enduring choice for fine jewellery. 

The Diamond Story celebrates the journey and individuality of each diamond. The collection combines: 

  • Carefully selected natural diamonds 

  • Elegant, wearable designs 

  • A balance of beauty, quality and value 

  • Trusted sourcing through an established UK jeweller 

This makes the collection ideal for customers seeking classic diamond jewellery with lasting significance.

The Diamond Story includes a wide range of diamond jewellery, such as: 

  • Diamond rings 

  • Necklaces and pendants 

  • Earrings 

  • Bracelets 

Each piece is designed to suit both everyday wear and meaningful gifting moments. 

Diamonds in The Diamond Story collection are assessed using internationally recognised criteria, including cut, colour, clarity and carat weight. These characteristics help determine a diamond’s appearance and overall quality, giving customers confidence in their purchase. 

Ernest Jones is committed to responsible sourcing and works with suppliers who follow established industry standards. This helps ensure diamonds are sourced through legitimate and recognised channels, providing customers with reassurance when choosing natural diamond jewellery. 

To keep your diamond jewellery looking its best: 

  • Clean it gently with warm water and mild soap 

  • Avoid wearing it during heavy manual activities 

  • Store it separately to prevent scratching 

Regular care helps maintain the brilliance and condition of your diamond jewellery.