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Discover TUDOR

Introducing the new Pelagos FXD Alinghi Red Bull Racing Edition models in partnership with one of the world's top sailing teams. Coming soon.

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Complimentary Diamond and Jewellery Gift Card

Shop watches and receive an e-gift card to spend on your next diamond or jewellery purchase. Spend over £1000 and get a £175 gift card, spend £2000 and get a £275 gift card. Full price lines only T&Cs apply.

Explore our Tudor watch collection

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Inside Tudor

Birth of the brand

In February 1926, Hans Wilsdorf obtained the trademark registration for "The Tudor" and began producing watches featuring this distinctive name on the dial. Following World War II, Wilsdorf recognized the need to establish an independent identity for the brand. On March 6, 1946, he established "Montres TUDOR S.A.", specialising in watches for both men and women. Rolex ensured the brand's excellence by ensuring superior technical, aesthetic, and functional qualities, as well as handling distribution and after-sales service.

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Watch Buyer's Guide

From strap styles to dial designs, there's much to think about when you're looking for a new watch

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0% APR up to 4 years interest free credit available

Take advantage of our Interest Free Credit options. Treat yourself or give the gift they'll remember forever with our Interest Free Credit.

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