Ernest Jones TemplateBuyers Guide | Ernest Jones
Buyers Guide
At Ernest Jones, we understand that purchasing a diamond can be an emotional investment as well as a financial one. We have over 60 years of experience in delivering expertise in diamond jewellery, so you can trust and feel confident that you have come to the right jewellers.
As part of the world's largest specialist jewellers, we will be able to go through the characteristics of each and every diamond and guide you in choosing the piece of diamond jewellery that is perfect for you.
If you want that extra peace of mind, a certificated diamond is just the thing. Every certificated diamond comes complete with a Jewellery Identification Report from the International Gemmological Institute, an internationally recognised grading laboratory.
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Our diamond sourcing policy
Is there anything more luxurious than diamonds? At Ernest Jones, we understand how important diamonds can be, whether it comes to finding the perfect diamond engagement ring or choosing the ultimate set of diamond earrings to complete your look. We also understand the need to irradicate unethical diamond sourcing practices from the industry.
Our diamond sourcing promise
We are passionate about our customers and the products we sell, to this end, our promise to you is that the jewellery you buy is sourced responsibly and backed with strong measures in place to monitor the social, environmental, and ethical aspects of our entire supply chain. We are dedicated to the continuous improvement in the integrity of the global jewellery supply chain as such, we continue to lead the industry in responsible sourcing. We do this, not only because it meets the expectations of our customers and employees, but also because it is the right thing to do.
Conflict-free diamond sourcing
As diamond experts, we like to lead by example. We collaborated with industry partners in the supply chain to advance rigorous sourcing standards through the Signet Responsible Sourcing Protocol (SRSP).
- The SRSP is designed to ensure that our supply chain is free of any contribution to conflict or human rights abuses.
- The SRSP was developed to establish a global, best-practice standard for our entire supply chain, comprising legal requirements, United Nations guiding principles, and a process of continuous improvement.
- The SRSP goes beyond the legal requirements, implementing best-practice standards for supply chain due diligence.
- The SRSP is designed to ensure that our supply chain is free of any contribution to conflict or human rights abuses.
- The SRSP was developed to establish a global, best-practice standard for our entire supply chain, comprising legal requirements, United Nations guiding principles, and a process of continuous improvement.
- The SRSP goes beyond the legal requirements, implementing best-practice standards for supply chain due diligence.
A diamond’s value is predominantly determined by 4 factors, commonly known as the 4 Cs. These include colour, clarity, carat and cut. When purchasing diamond jewellery, it is important to understand why two diamonds that look the same to the naked eye may differ significantly in terms of value.
Before buying a diamond ring or jewellery, the following section will help you understand the 4 Cs in more detail:
Diamond cut
The cut of a diamond refers to their proportion and finish and shouldn’t be confused with the finishing shape of the diamond. Skilled craftsmen transform a rough diamond to a gleaming polished diamond by polishing tiny facets into the rough stone. Facets are the flat, polished surfaces on a diamond. Well cut and proportioned facets on a diamond will make good use of light, allowing it to be dispersed and reflected from one facet to another, releasing the diamond’s brilliance. Symmetry, proportion and how the diamond is polished will all determine the quality of the cut.
The Diamond 4 Cs
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Brilliant Round
For the traditional bride, a round brilliant cut is a popular option for an engagement ring. The stone is cut in the shape of a cone with the top rounded off which enables it to return the light that enters it. It is considered the most brilliant of diamond cuts as its symmetrical shape allows it to maximise all its qualities.
Cushion
Over the last 100 years, the cushion cut diamond has gained popularity because of its rounded corners and larger facets for enhanced brilliance. Also known as pillow cut diamonds; they can be square or rectangular in shape.
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Keep it classic
Let’s take a look at some of the different types of diamond jewellery…
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Baguette
This slim and rectangular-shaped diamond is the most familiar form of step cut. A popular choice for eternity and wedding rings, they are also used as an accent stone to accentuate a larger stone in a diamond cluster ring or are united with similar sized round brilliant cut diamonds to create a stunning look.
Shop diamonds
At Ernest Jones, we offer a range of services to guarantee that you are confident with your diamond purchase. Your diamond is secured against any flaws in craftsmanship for 10 years. If you have a Diamond Privilege Card, we will give you a lifetime promise to clean and inspect your diamond engagement ring annually for free at any Ernest Jones store.
Shop instore
Want a more intimate and personal experience? Why not find your nearest Ernest Jones with our handy store locator and shop instore. Need advice on diamond jewellery? Book a one to one consultation with one of our experts. Our knowledgeable team will be able to assist with any purchases or answer any questions you may have.
Shop diamonds with Ernest Jones
Want a more intimate and personal experience? Why not find your nearest Ernest Jones with our handy store locator and shop instore. Need advice on diamond jewellery? Book a one to one consultation with one of our experts. Our knowledgeable team will be able to assist with any purchases or answer any questions you may have. Ready to make that all important purchase? You can find everything you need here in the Ernest Jones online store. Not sure exactly where to start? Head over to our diamonds page for a little inspiration. Already know exactly what you want? Create your dream ring now using our "create your own" section. Start designing your own ring.
Interest-free credit
Got your eye on the perfect diamond piece but worried it may be a little out of budget? Why not consider finance on your dream jewellery? With 0% APR for up to 4 years, you can spread the cost over time and enjoy your jewellery immediately. Find out more on our finance page.