Watch Fashion And Style Guide

Once deciding to invest in a timepiece, choosing the style and brand is a vital part of your decision. With so many choices available, the Ernest Jones guide to watch styles brings you information on brands, fashions and trends.


Your watch's style and functions should reflect your lifestyle and personal taste. Do you need a durable watch for outdoor activities or a sophisticated timepiece that can take you from the office to a night out? Or maybe you need a fashionable watch that is unique and stylish?


Depending on your budget when buying a watch, the brand will play an important role in your decision making. You may have an affinity for a specific brand but feel like it is time for a change or you may want to find out which new collections/ranges are available. Different brands have signature styles and represent various lifestyles and aspirations. Choosing your brand comes down to personal taste and lifestyle. Buying a new timepiece should not be rushed; take your time and decide on the style that is right for you. Whether you are looking for a classic watch to wear at the office, something casual and relaxed for the weekend or a luxurious piece from a recognised brand, we offer a wide selection of top quality watches at purse-friendly prices.

Click here to view our wide selection of watch brands at Ernest Jones. You can also find out more about luxury watches at Ernest Jones in the luxury watch brand section.

Fashion watches

Get instant designer style by investing in a watch from a leading fashion brand. An individual style and signature logo can be seen embedded in the design on many fashion watches. At Ernest Jones we pride ourselves on offering a great range of fashion brands, including exciting and current brands such as Michael Kors, DKNY, Marc by Marc Jacobs, Emporio Armani and Gucci.

Sports watches

Sports watches often have features including a tachymeter, stopwatch and even a GPS function to assist in sporting activities. There is a wide range of designs available for a selection of sports and activities from sailing to running and more. Whether you are looking for a watch for a specific sport or to make a life statement, the leading brands, including Breitling, Omega, Tag Heuer and Citizen Eco-Drive, all produce sports watches. Find out more about the features of sports watches in our Functions and features section.

Traditional watches

The beauty of traditional watches is that they will never go out of style. Vintage watch styles are often spotted among luxury fashion brands to showcase their heritage. A classic watch is ideal for any generation; whether it's a retirement gift or wedding gift for the groom, a timepiece will always symbolise a treasured memory. If you're looking for a traditional watch, try brands such as Longines, Raymond Weil, Tissot and Rotary.

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